7 Best Small Business Email Marketing Services for (2021)

 

Is email marketing a priority for your business in 2021? Looking for the best email marketing software?

Choosing the right email marketing service can have a significant impact on the success of your marketing campaign.

In this article, we look at and compare the 7 best small business email marketing services.

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  • Why is choosing the best email marketing service important?

Email marketing is one of the most cost effective marketing strategies for small businesses. According to the Direct Marketing Association, the average return on investment (ROI) for email marketing in the United States is 4,300 percent.

This is because email marketing is easy to manage, it gives you full control and allows you to connect directly with your customers.

Not convinced about email marketing? See these 6 reasons why creating an email list is so important today .

It is important to understand that much of your success in email marketing depends entirely on the email marketing software you choose, as they are responsible for ensuring that your email is actually delivered.

If you’re not careful, you’ll end up paying a lot more money for less marketing features and awful email delivery rates (which loses even more money).

  • What to look for in a good email marketing tool?

A good email marketing service should allow you to create very interesting email newsletters with an easy to use interface (ideally a drag and drop editor).

You should be able to easily send a bunch of emails that are truly unique and targeted without a lot of work. This is also called marketing automation.

In addition, your email marketing service needs to make it easier to manage your contact list, segment users into groups, and track your email marketing campaigns.

Most importantly, a good email provider will make sure that your email campaigns don’t end up in the spam folder.

Having said that, let’s look at some of the most popular email marketing service providers and how they stack up against each other.

1.Constant Contact.

Constant Contact Constant Contact is one of the largest and fastest growing email marketing services in the world. It is also the easiest to use and beginner friendly email marketing service.

You can easily manage email lists, contacts, email templates, marketing calendar and more.

Each account gives you access to unlimited email, easy tracking and reporting, built-in social media sharing tools, a free image library, list segmentation, Facebook ad integration, and powerful e-commerce integration with Shopify stores .

Their Email Plus accounts also have powerful features like email automation, spotting campaigns, surveys and inquiries, coupons, online donations, and A / B subject testing to help you send targeted emails to maximize your open interest.

Constant Contact offers unparalleled customer support through live chat, phone calls, email, community support, and extensive resources from an extensive library.

In addition to online training, they also offer face-to-face live seminars throughout the United States. This allows small business owners to quickly learn the basics of email marketing and start using it to grow their business as a professional.

For all of the above reasons, we rate Constant Contact as themarketing service best emailfor small businesses and startups.

Constant Contact has a 60-day free trial (no credit card required). After that, their pricing starts as low as $ 20 a month.

WPBeginner users can use our Constant Contact coupon code to receive an additional 20% discount.

Go >>Constant Contact Markerting 

2. SendinBlue marketing

SendinBlue is a complete SMS and email software for businesses. They are one of the fastest growing email marketing platforms in Europe.

It is a very easy to use platform with excellent tools for creating beautiful and very interesting emails. Their simple drag and drop email editor is perfect for beginners with no experience in email marketing.

SendinBlue includes beginner-friendly marketing automation tools that allow you to send event emails, create workflows for automated tracking email, and segment users. It can also choose the best time to send bulk messages using its artificial intelligence algorithms to ensure the best possible email delivery.

SendinBluemarketing plan offers a completely free email with unlimited contact information. With their free plan, you can send up to 300 emails a day, but all of your emails have their brand.

Their paid plans start at $ 25 a month for Lite. You can also add text messages to your account, but prices will vary based on shipping requirements.

They have recently improved their premium plan by incorporating more advanced features such as a landing page builder, live chat, sales CRM, and Facebook ad integration. This means that users now get more value for the same price.

SendinBlue also offers a separate SMTP bulk marketing service that you can use to send automated or transactions from your WordPress site. This isn’t needed for email marketing campaigns, but it’s a nice feature if you have a large website and want automated real-time content-based email.

Go SendinBlue Marketing Services

3.Drip

 

Drip Drip is a powerful corporate email-commerce, bloggers and digital marketers. They offer a wide range of tools to facilitate marketing automation, sales hoppers, and personalization.

Their email programs provide seamless integration with all popular website builders, including WordPress and WooCommerce. This will allow you to easily add pop-ups / subscription forms to your website and capture more leads.

What sets Crip Monitor apart from the competition is Drip’s smart marketing automation tools, smarter email segmentation, shared testing features, list groups, and a visual automation workflow building tool. These features allow you to reach targeted customers on your email list to get more sales.

Drip support options include live chat support, webinars, automation training, detailed courses, free guides, and excellent documentation.

We use Drip for many of our businesses because it allows us to send mass messages while communicating and communicating with each customer on a personal level through intelligent ecommerce marketing automation.

Their eCommerce revenue determination feature shows us exactly how much revenue we generate from each email marketing campaign.

While a bit pricey, we believe Drip is the best email marketing software for e-commerce websites and business owners who want more advanced features to maximize their marketing efforts.

Drip is offering a free trial, and their plans start at $ 49 a month, which includes all of their features.

Recently, they have added SMS notification as a feature to all plans that allow you to connect with users through both email and SMS marketing channels. This makes them a true all-in-one email marketing platform for store owners.

Open Drip email Marketing Services 

4. ConvertKit Marketing

ConvertKit is a robust email platform for professional bloggers, writers and marketers. It is very easy to use and incredibly effective.

AConvertKit unique feature of is that you can easily provide content updates and incentives with email registration forms. It also comes with easy-to-manage autoresponders that let you send dripping emails from their email service.

With ConvertKit, you can easily segment subscribers into interested and already purchased ones. This will help you increase conversions with automated emails that feel more personal. In terms of marketing, this is called targeted email marketing.

They have all the powerful features you would expect from a state-of-the-art email marketing service, such as a / b testing, beautiful email templates, a landing page builder, smart workflows, and more.

ConvertKit offers email-based support and has an extensive knowledge base and excellent learning materials.

Many ConvertKit features, such as paid newsletters, are specifically designed for content producers and professional bloggers. That’s why we rate them as the best email marketing service for professional bloggers.

They even added the ability for you to sell digital products and orders on the same platform.

ConvertKit offers a 14-day free trial, and pricing starts at $ 29 per month. They also offer a 30-day refund policy.

Their Creator Pro plan also includes advanced features such as a newsletter referral system, subscriber scoring, advanced reporting, and custom audiences for Facebook.

Go>> Covartkit Marketing Services

5. AWeber

AWebermarketing is one of the oldest and most popular email service providers in the world. They provide a wide range of tools for small and medium businesses to manage email marketing.

Getting started with AWeber is easy.

Get ready-to-use HTML email templates, catalog management, autoresponders, a / b testing, and email tracking with detailed insights.

AWeber also has other powerful email marketing features such as AMP emails, automatic RSS email to bloggers, and tag-based subscriber segmentation.

Support options include live chat, phone support, email support, live webinars and an extensive library of instructions and guides.

AWeber offers a limited free package for up to 500 subscribers. After that, their pricing starts at $ 19 a month. You can also join quarterly or annual plans to save even more.

Go>> Aweber email Services

6. GetResponse marketing

GetResponsesolution is another very popular email. It is very easy to use and simplifies small business email marketing.

It comes with great marketing automation tools to help you create smart automated campaigns.

With their drag-and-drop tool, you can create campaigns, segment contacts, and send any number of emails to specific groups. These tools will help you create effective email campaigns to improve your revenue.

GetResponse includes beautiful responsive forms, landing pages, A / B testing, order cancellation tracking, and autoresponders. It also integrates with third-party leading-generation software such as OptinMonster, SalesForce, Google Docs, ZenDesk, etc.

Support is provided by phone, live chat and email. Their help section is full of free learning materials, including videos, webinars, instructions, guides, etc.

GetResponse offers a 30-day free trial. Their pricing starts at $ 15 per month.

Go>> Getresponce email Site

7. Mailchimp

Mailchimp is one of the most popular email marketing service providers in the world mainly because they offer a forever free email marketing service plan.

Mailchimp has an easy drag-and-drop email builder, autoresponders, grouping of contacts into groups, and simple tracking for analytics. It also allows you to specify delivery times based on a user's time zones and allows you to specify segmentation based on geographic location.

You can easily integrate MailChimp with WordPress, Magento , Shopify and many other platforms. If you use WordPress, see the detailed instructions for using Mailchimp and WordPress .

In terms of marketing automation features, the Mailchimp platform is quite limited compared to other providers on our list, such as Drip or ConvertKit .

In recent years, Mailchimp has tried to add many "advanced" features, but after testing many of these, they aren't really advanced.

Mailchimp support is provided via email, live chat, and an extensive tutorial database. However, their support is often slow and does not match provided by Constant Contact the quality of service.

Mailchimp offers a perpetual free plan that allows you to send 12,000 emails to up to 2,000 subscribers. This plan is quite limited because you don’t get features like delivery time optimization, advanced segmentation, multi-step testing, etc. You also need to show their brand in your email. Last but not least, support is limited to email, which is great if you’re an enthusiast, but as a serious business, you need reliable support you can count on.

Their paid plans start at $ 10 / month for up to 500 subscribers, and pricing goes up in increments of 500 subscribers.

However, if you want unlimited audiences, advanced audience segmentation, multi-step testing, and comparative reporting, you need to move on to their $ 299 monthly plan.

Last Thoughts:  The Best EmailMarketing Service There are dozens of marketing services, and we want to make sure you choose the right one for your business needs. Below is our selection of experts:

If you are a small business, non-profit or new blogger, we recommend using Constant Contact . Their pricing is good and the support team is definitely top notch. Their start-up team will help you find success in email marketing right away.

If you have an ecommerce / ecommerce site, we recommend using Drip marketing as it is the best ecommerce email software. Their personalization and automation features are very efficient. Many of our own business sites use Drip.

If you are a professional blogger or content producer, we recommend using ConvertKit . They provide an easy-to-use platform with advanced segmentation and funnels to take your blogging business to the next level.

If you are a business owner who wants a powerful marketing automation tool that combines email marketing, SMTPmessaging, and text messaging, we recommend using bulkSendinBlue . Their platform is easy to use and allows you to manage both email and text messages from a single interface. They also offer a fairly generous forever free plan that makes them the best free email marketing software.